The modernisation process of the production lines was made necessary first of all to make room for the volumes now demanded by the market. The new Toringo (Capannori) plant is the pivotal element of the innovation process, where the converting and management offices are located. The site covers an area of 26.000 m2 overall, of which 14.000 m2 are covered.

The technological innovation starts with the purchase of new latest generation production lines, dedicated to single rolls for domestic and industrial use, toilet paper and kitchen paper respectively, not only allowing the production volumes to be increased, but above all to manufacture products of a higher quality to better satisfy the needs of the consumer.